- Publication date
- Public Domain
- Car culture: Ceremonies
- Digitizing sponsor
- General Motors Corp.
Shows celebration around production of General Motors' 50 millionth automobile. Includes parade through streets of Flint, Michigan with many interesting floats.
Labor Workers (automobile industry) Cars parades floats celebrations marching
- Closed captioning
- United States
- Run time
Subject: Flint, Michigan 1954
That "Flint/Saginaw" sign. I've seen it many times. It was still there at least a few years ago. I just can't place its location....Dort & Dixie Hwy maybe?
Good view of Flint, Michigan before the "Great Society" (talk about ironic) was inaugurated.
Subject: The Future Is Unlimited!
'55 Chevy. The city of Flint hosted the celebration in November, 1954. It's hard for folks these days to realize that Flint, now
Exhibit A for America's industrial decline and whose declining fortunes were chronicled by Michael Moore in "Roger and Me", was America's most prosperous town when this film was made.
Subject: Never Again
Subject: A Time the U.S.A. was confident
Many people felt they could achieve part or all of their dreams.
Subject: Achievement USA
Subject: It was a great accomplishment, for those times.
I think it's all too easy to loose sight of the fact that these films were produced during a time when industrial might was expressed by output. It was, after all, sheer output by both the United States and the USSR which had won the recently fought European war. It hadn't even been 10 years since the ending of those hostilities, and many parts of the world were still in literal ruins in 1954.
This film comes from a time when large corporations had not yet achieved that pall of negativity which seems to hang about them today. The people who ran them, the CEOs and upper management didn't make the outrageous salaries we seem to see everywhere in our “modern” times. Much of the negative environmental impact associated with industry was not yet fully appreciated or understood.
You have to try to watch this film in that light, because after all, this film was never intended to be seen by us, the viewer of 2010. It was intended for the viewer of 1954/55. You cannot judge it by modern social, economic, environmental or political standards. Neither can you expect those 1955 Cheverolets that remain in collector's hands to give the same performance, fuel economy or safety ratings as do our more modern automobiles.
I think it's a wondereful film, very out of step with a “today” it could never anticipate.
rodger and me
Subject: "The way of life that IS the USA"
Interesting that this is NOT a Jam Handy production even though the Handy organization was the designated Chevy film maker.
Subject: Achievement USA
Ratings: Camp/Humor Value: ****. Weirdness: ****. Historical Interest: *****. Overall Rating: ****.
Subject: Great patriotic film
Maybe it's to see Sludgy, the oil drip mascot.
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